Shot by Shot Analysis

Shot Analysis: CI 5472

Allstate Ad w/Jason Wade song from Lifehouse and Dennis Ha.

Link: http://www.youtube.com/watch?v=LMExQgje9ck&feature=related

Shot Description Shot Analysis
The first shot shows a desert road in the plains with hills in the background It is here that the Lifehouse song « From Where You Are » starts playing. This song is melodramatic and gives the sense of calm yet intense emotions.
The commercial then goes straight into showing cars driving on a desolate road with a dark skyline with clouds. The tone is very mellow and almost sad and shows life driving by us as people.
The next scene shows a woman in a passenger seat reaching out towards the sky window in the car and it has the sun shining in and the scene is shot from behind her. It shows a happy woman because it shows how good life can be, and since the ad is done by a car insurance ad it shows that life is very precious.
Here the shot goes back to a side view of various cars driving in the country It is important to go along the theme of life is a journey along the road, which is the reason why there are many seasons of cars driving along the road of life.
Shows a convertible with four passengers laughing-two teen girls in the passenger seat taking pictures on their cell phone. The ad is about teenagers driving safely so the ad wants to depict teens having fun and enjoying life.
Close-up of two young teen girls taking pictures of themselves on their cell phone The purpose again is to show the appreciation of young life.
Screen quickly for about half a second goes white as in blank like a flash out of a camera. This gives the ad an edge and acts like a camera taking a picture into the glimpse of one’s life.
The same girls in backseat laughing in the convertible taking pictures and giving the peace sign Teens having fun while driving and riding.
Goes back to cars driving on the road in the country with the dark cloudy sky. Showing again the road of life.
Young man in backseat with seatbelt wearing a yellow soccer jersey tossing a soccer ball up and down Shows friends riding in the car on the way home from a soccer game enhancing the idea of family and friends and the road of life.
Teenagers in yellow soccer jerseys as the same as above giving each other high-fives from backseat to front seat Shows friends and family enjoying life in a safe car protected by Allstate insurance.
The shot quickly goes back to teen tossing soccer ball in the backseat-shot slows down More of the importance of protecting family with proper car insurance.
Far distant-cloudy skies car driving on the road from far away The dark skyline adds to the drama of having important car insurance.
Shows from passenger side view mirror the reflection of a young woman smiling. This also shows that it is also family and young people that also need to be protected not just teens.
Shows young man driving with girlfriend/wife looking happy and smiling as he is driving. Again, same as above the family needs to be protected by the proper car insurance.
Goes back to hilly front view of cars driving with headlights on and it is dark with very cloudy skies The transition between family and the scenery adds suspense and drama to the idea of getting Allstate car insurance.
Very quick view of half a second top of car with some sort of sporting equipment. Adds to the importance of family life.
Family side picture inside vehicle with man and woman laughing with dog in backseat. Again, adds to the importance of family life and being able to drive safely with no worries.
Gives to front view of family/friends laughing and driving on the road Shows the importance of being able to drive safely with your family.
View goes to road of cars driving really fast. Adds to the excitement of driving while still being secure in case of an accident.
Quickly switches to front view of road with all different types of vehicles Also, add to the excitement of driving.
Quickly from back side of all vehicles driving-skyline dark hills in front. Adds to the drama and suspense of driving.
Two boys around the age of ten, one with a headset on his shoulders, smiling pretending to play the drums with hand gestures. Like earlier when they showed two girls having fun they show two boys having fun and relaxing while driving.
Quick flash of light like previously in shot seven. Adds to the idea of life and adds a variation in the feel of the ad.
Goes to the same boys only different views and this is a from view with them dancing with hand gestures. Shows the happiness and peacefulness of being able to drive safely.
Same boys dancing with upper body and singing Shows the happiness and peacefulness of being able to drive safely.
Shows one of the boys resting his head while he sleeps on the other boy’s shoulder. Shows how the family can be happy and can rest and depend on each other while being safe in an Allstate car insurance.
Goes to windy road distant view of cars on the road- the scenery is still the Midwest look with plains and some hills and it is still dark. Shows the road of life, which is one of themes in this commercial.
Quickly goes to fast view of cars racing by Racing through life
View of cars driving in the hills from back angle and go until the edge of the screen. Using the theme that cars gets you from one place in life to another and with proper car insurance you can be safe.
Shows thunder lightening while cars are driving by and this angle is from the front side. Using the same theme of going through life and the idea of life on the road and being secure with your car insurance.
Close up of guy driving and the river being able to look out his back window (like in a truck) at the other vehicles drive behind him. The shot slowly moves to the face of the driver but he is not smiling but looking ahead with a curious look. With this close up it shows that there is something important coming up and then the man speaking on the commercial begins talking within the next few shots with the main message of the commercial.
Shot zooms in on the guy’s hand that are on the steering wheel. As the shot zooms in on the guy’s hand the speakers of the commercial begins to speak “Every year nearly 6,000 teenagers go out for a drive and never come back” The close up of the teen driving shows the importance of the teen safety driving. The man speaking states the fact about the number of teen deaths/accidents and states that parents should be careful and the close up adds to the tension and significance of proper car insurance for your teen
While the man is speaking, the shot shows a young man driving.
Shows front angled view of cars driving along the road-cars are a bit blurred and then as they continue talking, the visions of the cars clear up. This shows that choosing Allstate as your car insurance makes things a lot clearer in your life.
The shot is looking up at the cars as they go driving by. There are dark skies as the cars drive, there is also some flashing light for about a second or two. The cars show life on the road and how cars get you from one place in one’s life to another place in one’s life.
Shows three girls in the backseat laughing and talking. As the speaker says, “never comes back” the shot is angled up to a young girls face with the closest one then the middle one and the girl on the far right is at the center of the shot. Shows how good life can be and how much life young teens have so they should be very safe while driving especially with Allstate insurance.
The song playing in the background becomes more prominent as it sings “I’ll miss all the little things” the shot shows the same car with the same girls with the previous girls that was the center of the previous shot looking out the back window as the car drives away-and the men is speaking, “just talking to them can change that” as the car drives away lifehouse sings “ I never thought that they would mean everything to me, yeah I miss you” as the shot changes. Shows a cute young girl who is riding in a car and the ad shows that with the amount of teens that die while driving don’t let it be your teen and the song lyrics at this time are also sad.
The screen changes to all black except in white it states in the center of the screen “Start the Conversation” first it is dull and then it brightens up Talks about parents and teens talking about driving safely.
The screen is still black but then in blue the Allstate symbol appears along with Parent-Teen Driving Contract-Call an Allstate Agent-and then there is singing that says, “I wish you were here” Talks about the deal that Allstate offers and how important it is to keep the teenagers alive and safe while driving.
The Allstate and Parent-Teen Driving Contract stays the same but at the bottom is states allstate.com/teen Gives Allstate the chance to state where to find their information about their offer online.
The statement allstate.com/teen stays the same at the bottom but the Allstate symbol appears with big letters Allstate You’re in Good Hands appears. This is showing the important motto of Allstate and what the ad is about.